Max Kocherthaler came from Ernsbach.He had already come to Öhringen before the turn of the century, because already in 1895 he was a member of the Männerturnverein of Öhringen. Max Kocherthaler was married twice. His first wife died in 1899 and his second wife Jakobine, née Schulherr, died in 1919. 5 children were born of the two marriages. At the age of 70 Max Kocherthaler moved to Strasbourg in August 1933. In 1937 he sold his house at Untere Torstraße 11 to Friedrich Kircher, a shoemaker from Öhring, who set up his shoe shop there.

The department store Tietz was founded on May 09, 1883 by Julius Tietz, a Jewish businessman from Gera, under the name of his brother Heinrich Tietz at Ernst-Arnold-Platz 10. The opening took place on June 6, 1883, making the Greiz store the second branch to be opened in Thuringia after the one in Gera (1882). Since November 5, 1887, Eduard Lippmann was the new branch manager. At Ernst-Arnold-Platz 10 there used to be the Fritz'sche or rather C. G. Weber's residential building.

Eduard Lippmann came to Greiz in 1887. From 1892 at the latest, the merchant lived at Marktstrasse 57, three years later at Marktstrasse 5 and in 1898 in an apartment at Neumarkt 10 (today: Puschkinplatz). At that time he was a manager in the Heinrich Tietz department store. He married Henriette (née Jordan) and in 1902 their son Kurt was born. From about 1901 to 1908 he lived with his family in Idastra;e 26. Between 1908 and 1910 they moved into the residential house in Gartenweg 2.

The recipient of the card is Wilhelm Borchardt, a son of Siegmund Salomon Borchardt and a nephew of Kora Hirschfeld. Kora Hirschfeld, née Borchardt was born  19 March 1840 in Jastrow ( Jastrowie - Poland ). She was married to Georg Hirschfeld, born on December 5, 1835 in Kulmsee, Pomerania, Prussia. She became a widow very early. Her husband Georg Hirschfeld died at the age of 53 on March 20, 1889 in Berlin. He is buried in the Jewish cemetery in Berlin Wei&szligsee. Kora Hirschfeld herself died in Berlin on March 23, 1925, at the age of 85.

The recipient of the card is Wilhelm Borchardt, a son of Siegmund Salomon Borchardt and a nephew of Adele Bock. Adele Bock, née Borchardt was born on 26 August 1856 in Bromberg ( Bydgoszcz ). She was married to Martin Bock, born on 12 September 1844 in Berlin. She became a widow very early. Her husband Martin Bock died already at the age of 43 on 23 November 1887. Adele Bock herself died on 10 December 1929 at the age of 73.

Wilhelm (William) Borchardt was 15 years old when he received the greeting card. He was born in Berlin on November 24, 1883, the son of Siegmund Salomon Borchardt, a paper wholesaler, and Hedwig Borchardt, née Berliner. The card was signed by his aunt Adele Bock and his aunt Kora Hirschfeld, both sisters of his father. Wilhelm was still living at home at this time. At least in the same house, because in the Berlin address book of 1900, his father Siegmund Borchardt is still listed at the address Friedrichstraße 226. Wilhelm married Ida Paderstein on May 18, 1911 in Berlin.

In the address book for Munich 1876, the following entry is found in the alphabetical list of residents - Wassermann Elkan, owner of the spirit, brandy, liqueur and vinegar factory Max Wassermann Compt, Sendlingerstr.82. - Factory Sendlingerstr.82, Spitalstr. 9 and Thalkirchnerstr. 33.Factory Sendlingerstr.82, Spitalstr. 9 and Thalkirchnerstr. 33 - Läden Sebastiansplatz 4 - Zweibrückenstr. 22  and Sendlingerthorplatz 1a. - Kommerzienrat Max Wassermann (1825-1885) was the founder and head of the Max Wassermann spirit, brandy, liqueur and vinegar factory.