Production

Former cattle meadow of the Lazarus family.

In 1906 Hugo Landauer had opened a store with manufactured goods in Augsburg, which later became the department store of Landauer Bros. Goods stores of the Landauer company existed in several cities, the parent company was located in Stuttgart; the store in Augsburg, however, was considered the most important. During the Nazi era, the department store was forcibly "Aryanized".

120 years of Hercules. 

The development of the two-wheeler industry in Germany began in Neumarkt near Nuremberg. Carl Marschütz, founder of Hercules-Werke, was given a wooden bicycle as a gift when he was 15 years old. A few years later, an Englishman rode through Neumarkt on a steel penny-farthing. Carl Marschütz then took out a loan and bought his own velocipede. The two-wheeler was to fascinate him for the rest of his life.