Store/Shop

Moritz Alweiß was of Jewish origin and had to close his delicatessen, now the Neubau Sparkasse, after the Reich-wide boycott of Jewish businesses in 1933.

From 1927, the merchant Heinrich Hellmann (born 1894) ran a textile shop at Mauernstraße 38; previously he had his store at Am Heiligen Kreuz 30 for a few years. However, he was then able to buy the more conveniently located house at Mauernstraße 38 and also moved his store there. He had two children with his wife Berta (born 1897): Emil-Jakob (born 1927) and Helene (born 1933). After Heinrich Hellmann's early death in October 1935, his widow continued to run the business until the pogrom in November 1938.

Businessman Julius Ems, married to Paula Rosenthal, opened a Central 50 pfennig bazaar at the end of 1895 at 52 Schuhstraße with haberdashery, gallantry, toys, household articles, glass and porcelain. However, the range was soon expanded to include more expensive items. His business concept, which included special promotions such as Christmas exhibitions, was so successful that he acquired the more centrally located shop at Am Markt 2 in 1904. The "Central-Bazar", which opened in October 1905, was praised by the local press and enjoyed a very good reputation in Celle.

In October 1922, Siegfried Wolff opened his manufacturing and fashion store at Zöllnerstraße 44. The business was completely destroyed and ransacked during the Pogrom Night. Fabrics left in front of the house were set on fire by the perpetrators. Wolff, who had been the first head of the Jewish community since December 1933, was sent to Oranienburg concentration camp. During his imprisonment, his wife Käthe sold the property and land under Nazi coercion. The business was closed on November 20, 1938.

Jacob Löwenstein was born on October 7, 1873 in Haaren/Ems. In 1904, he married Lilli Behr, the daughter of Celle merchant Aaron Behr. In 1910, Löwenstein took over a shop for outerwear and shoes from him at Zöllnerstra<e 5, which from 1933 was the sole agent for Salamander shoes in Celle. Lilli and Jacob Löwenstein had two children: Erich (born 1909) and Hilde (born 1911). Hilde died at the age of 15. Erich, a trained businessman, joined the company as a partner in 1936.

Julius Wexseler (born 1871 in Bersenbrück) came to Celle in 1899 after completing a commercial apprenticeship. Wexseler was Jewish, his wife Anna (born 1882 in Clenze), née Pevesdorf, belonged to the Lutheran Church, but converted before the wedding. They had two children, Alexander (born 1906) and Rosa (born 1909). In 1904, Wexseler set up his own business at Zöllnerstra<e 35 with a mail order business for textiles. His first store was opened at Rundenstra<e 14 in April 1905. In 1910, he rented the store in the modern building at Hehlentorstra<e 14.

Mendel Schul was born on July 15, 1888 in the Lower Silesian town of Glogau (Polish: Glogów). The town belonged to the German Empire at the time, but Schul was probably of Polish descent. He was married to Berta Felder, who was born on July 14, 1900 in the Austrian-Hungarian town of Sanok. Both were of Jewish faith. They had two children: Adolf Pinkus (born 1924) and Regine (born 1926). Schul ran a trade in textiles, shoes and used materials at Wallstraße 54 (today Nordwall).

Henry Salomon was born on July 24, 1886 in Südafrika. He came to Celle in 1913 and bought the property at Maschplatz 3, where he ran a second-hand goods business or, as it was called at the time, a bone and rag merchant.

Hulda Süßkind, née  Graupe, was born in March 1871. Like her husband, the master tailor Siegfried Süßkind (b. 1868), she came from Posen. Siegfried opened a men's and boys' wardrobe shop in 1898 at Am Gro&ßen Plan 15 in Celle. The business included a tailor's shop and a large fabric store. Their only son Werner was born in 1902. The business developed positively, the product range was expanded and in September 1904 the company moved into larger premises at Poststrasse 10.

Since 1906, Victor Roberg (born 1884) lived in Celle, where he was initially employed at the department store Gebrüder Freidberg. After he became a representative of the company F. Machunsky (Marburg) for oils and waxes, Am Heiligen Kreuz 5, he opened a manufacturing and fashion goods shop at Markt 17 in 1919; at the same time he ran an itinerant business. In 1929, Roberg moved to a larger shop at Zöllnerstraße 35. Around 1935, the business premises were closed and the textile trade moved to the family home at Fritzenwiese 48D.