The fashion house was considered one of the top fashion addresses in Berlin until the 1930s and was known for its attractive window displays. The graphic artist and illustrator Ernst Deutsch was hired for the company's marketing. Around 1912, he designed advertising slips and advertising stamps that gave an impression of the elegant style of fashion. Some of the advertising slips are also on display in the JMB's permanent exhibition. The former business house of Kersten & Tuteur is one of the few historical buildings in Leipzigerstraße that has been preserved.

The department store Herrmann Gerson was one of the oldest textile department stores in Berlin, known for its elegant fashion, high-quality fabrics and carpets. Hermann Gerson was one of the pioneers of Berlin ready-to-wear. The department store was famous for its fashion shows, and its clientele was well-heeled. In fashion magazines of the 1920s, for example, Die Dame or Styl can be found many drawings of exquisite Gerson models.

Also in the collections of the JMB can be found some materials related to the Gerson department store: