Publisher W. Vobach & Co.

The publishing house W. Vobach & Co. published not only art portfolios but also works on education, music education and upbringing. This corresponded to the reform ideas of the time - a spirit that was supported by many Jewish publishers, schools, theaters and newspapers in Friedrichstrasse.

This creative class was not defined by blood, but by education, language and hard work - the very milieu in which Willi Vobach was honored.
 

The original building at Friedrichstraße 23 no longer exists today. War destruction, post-war construction and the emptying of the civic center during the Nazi era left no trace of it.
But the documents, evidence and spiritual impact remain. They tell the story:
 • Of a publishing house that received state prizes
 • Of a family that was culturally visible
 • Of a street in which Jewish and non-Jewish entrepreneurs worked side by side

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Friedrichstraße 23 – A monument to culture, not made of stone, but of memory

At a time when we are once again starting to make names, addresses and people visible, Friedrichstraße 23 stands for more than just a house:

It stands for recognition instead of exclusion.
For education instead of propaganda.
For remembrance instead of forgetting.

This address is one of Berlin's culturally honored places. And it is a lasting part of the history of the Vobach family - a family whose work reached into the heart of society and whose traces we are making visible again today with respect, gratitude and growing clarity.