Production

Founded in Ulm in 1879, the company moved into a new factory building in Schützenstraße in 1899. The owners of the company were Ludwig Bernheim and his son Max. In August 1900, Ludwig Bernheim's son-in-law Theodor Wolff joined the company as a further partner.

https://de.wikipedia.org/wiki/Cassella_Farbwerke_Mainkur

The malt factory was built between 1873 and 1875 and was one of the largest malt factories in the German Reich.

In 1938, the owners Carl and Hans Pick - as heirs of the company founders Adolf and Moritz Pick (both of Jewish origin) - were expropriated and Malzfabrik Niedersedlitz K.G. Gebrüder Pick became Malzfabrik Niedersedlitz AG. The foundation date for the "aryanized" Malzfabrik Niedersedlitz AG is 02.08.1938.

Maximillian (Max) Elb (1851 - 1925) was one of Saxony's outstanding Jewish entrepreneurs in the first half of the 20th century. He became known above all for his chemical production - including „Caramba“. At the same time, he held prominent positions in Jewish community life (1902 to 1923 one of the three community leaders). Max Elb died on April 5, 1925.

Isay Rottenberg, a Jewish entrepreneur from Amsterdam, took over the bankrupt Krenter Zigarrenwerke GmbH in Dusseldorf, Saxony, in 1932. With the help of mechanical production methods based on the US model, he restructured the economically ailing company into one of the largest and most modern cigar factories in Europe. Some of the machines were imported from the Netherlands, which met with resistance from the conservative, manual cigar manufacturers and the Nazis. In November 1932, the factory was ready for operation with around 670 employees.

The publishing house W. Vobach & Co. published not only art portfolios but also works on education, music education and upbringing. This corresponded to the reform ideas of the time - a spirit that was supported by many Jewish publishers, schools, theaters and newspapers in Friedrichstrasse.

This creative class was not defined by blood, but by education, language and hard work - the very milieu in which Willi Vobach was honored.
 

Universalverlag W. Vobach & Co,.

The address Frankfurter Allee 40 is demonstrably associated with the publishing house W. Vobach & Co. The building was constructed around 1906 with the involvement of the Vobach family. In the context of Nazi persecution, the property was seized – and not clearly transferred back after 1945.