Zieglergasse 6
1070 Wien
Austria
In Adolph Lehmann's allgemeiner Wohnungs-Anzeiger : nebst Handels- u. Gewerbe-Adressbuch für d. k.k. Reichshaupt- u. Residenzstadt from 1923 contains the following entry: Berson Kautschuk-Gesllschaft m.b.H., distribution of rubber goods with the word mark "Berson", (also English, Italian, Croatian, Polish, Slovenian, Czech, French and Hungarian) VII Zieglergasse 6, capital stock 3,000,000 K, managing directors Julius and Robert Beer, drawing coll. - Sigmund Beer, a native of Bisenz (Bzenec) in Südmähren, founded the company Sigmund Beer & Sühne in 1904 together with his sons Robert, Julius and Richard. The company traded in shoes and shoe parts. In 1910, the company registered the trademark " Berson " and expanded its product range with car tires and other rubber goods. In 1920, this company, including trademark rights, was incorporated into Berson Kautschuk GmbH as a founding contribution. In return, the brothers Julius and Robert Beer received a small share in the company as well as sole management rights until 1940, including a share of sales. The other shareholders were the leading rubber factories of the former Danube Monarchy. Sigmund Beer, born in 1852 in Uherský Ostroh (Hungarian Ostrau), was married to Helene Kohn. The couple had four children - Robert, Julius, Richard and Cäcilie. Sigmund Beer died on September 16, 1912 in Vienna. He found his final resting place in the Vienna Central Cemetery/Israelite Section. The couple Julius and Margarethe Beer managed to emigrate to New York in 1940 with two of their three children. Elisabeth, who suffered from polio, was denied a visa due to her illness and had to be sent back. She was tracked down in her hiding place, deported to Maly Trostinec and murdered there on June 1, 1942.
Robert Beer and his wife Elisabeth went into hiding and survived the Nazi era, sometimes under false names, mainly in Budapest and occasionally also in Bucharest.



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