Artistisches Atelier - Publisher - Hermann Guggenheim & Co.

Hermann Guggenheim was born on November 20, 1864. His parents were the Zurich merchant Leopold Guggenheim and his wife Louise, née Braunschweig. Hermann Guggenheim had six other siblings. He attended school in Zürich and probably did an apprenticeship as a lithographer. He was registered as an apprentice in the 1880 Volkszählung, and the following Volkszählung in 1888 registered him as " Dessinateur Chromiste, Angestellter bei Lithograph. Frey & Conrad " in Aussersihl (Zürich). As early as 1890 he ran his own studio and in 1893, together with his younger brother Jaques Guggenheim, the " company H. Guggenheim & Co, Artistisches Atelier und Papiere en gros " was entered in the commercial register of the canton of Zürich. In 1896 Hermann Guggenheim married Therese Wyler (1873-1952), the daughter of a Bernese department store owner. Their daughter Doris was born in 1898. Unfortunately, she died in 1911 at the age of 13. 1900 was the year the twins Leopold Willy and Erna were born. Leopold Willy Guggenheim became a well-known painter in Zurich under the name Varlin. Hermann Guggenheim succeeded his daughter on February 2, 1912. He died of a heart attack. - The business development can be described as follows -  The Zürcher Verlag H. Guggenheim & Co. founded by Hermann Guggenheim was one of the earliest publishers of picture postcards in Switzerland, active from 1893 to around 1940. Hermann Guggenheim traveled to tourist destinations in Switzerland, Italy, France and Belgium to procure the images for his publishing house and, as a lithographer and illustrator, designed them into sophisticated and varied picture postcards of all kinds. After Hermann Guggenheim's death in 1912, the two younger brothers Markus (1872–1940) and Emil (1877–1976) continued the business as Guggenheim & Co. The company was dissolved in 1945.