The fashion house was considered one of the top fashion addresses in Berlin until the 1930s and was known for its attractive window displays. The graphic artist and illustrator Ernst Deutsch was hired for the company's marketing. Around 1912, he designed advertising slips and advertising stamps that gave an impression of the elegant style of fashion. Some of the advertising slips are also on display in the JMB's permanent exhibition. The former business house of Kersten & Tuteur is one of the few historical buildings in Leipzigerstraße that has been preserved.